Samsung Art Store introduces Moomins collection in global partnership

Samsung Electronics has announced a new global collaboration with the Moomins, unveiling an exclusive digital art collection on the Samsung Art Store featuring the iconic characters created by Finnish artist and writer Tove Jansson. This collection, available on Samsung Art Store, includes 60 curated artworks designed to bring the enchanting world of the Moomins and Moominvalley into homes worldwide through Samsung Art TVs.

The Moomins, known for their unique charm, have been a beloved global phenomenon for generations, with a rich legacy in publishing, animation, and design. This partnership allows Samsung Art Store to expand its range of globally recognized content, offering users new ways to personalize their spaces with beloved art and characters.

As people seek to make their homes more personal and expressive, Samsung Art Store is introducing collections that resonate with audiences, and the Moomins are a prime example. This addition enables users to enjoy one of the world’s most cherished fictional universes in their homes.

Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics, commented, “The world of the Moomins has always reminded people of the importance of optimism, togetherness, and finding beauty in everyday moments. Through Samsung Art Store, we’re excited to bring that feeling into the home with a collection that is both immersive and inspiring.”

The collection spans decades of storytelling and illustration, featuring Tove Jansson’s original black and white illustrations from the 1940s, watercolor artworks from picture books, and cover illustrations. It celebrates the artistic legacy of the Moomins and includes recent interpretations, merging classic and contemporary works in one experience.

James Zambra, Creative Director at Moomin Characters Oy Ltd, remarked, “At the heart of the Moomin stories is a sense of kindness, curiosity, and emotional honesty that resonates across generations worldwide. In a fast-paced world, Moomin offers an alternative way of living for those seeking meaning. Tove Jansson developed a sophisticated visual language, and we’re thrilled to partner with Samsung Art Store to introduce the enchanting world of the Moomins in a contemporary format.”

Samsung Art TVs, including OLED models supported from 2026, are central to this experience, seamlessly displaying artwork in modern homes. The Samsung Art Store’s collection continues to grow, redefining how art is discovered and experienced.

The Moomins collection will be available globally on Samsung Art Store starting May 18.

The Moomins, first appearing in print in 1945, have captivated millions through books and comics. Created by Finnish-Swedish artist Tove Jansson, the stories explore themes of courage, nature, and friendship. The works have been translated into over 60 languages and inspired various adaptations, continuing to evolve in new forms.