Hyundai Motor engages young football enthusiasts with ‘Hyundai NEXT Cup Tour’ in ‘Top Eleven’

Hyundai Motor has partnered with Nordeus to introduce the ‘Hyundai NEXT Cup Tour,’ an engaging in-game event featured in the widely popular mobile football management game, ‘Top Eleven: Be a Football Manager.’ This initiative aims to strengthen Hyundai’s connection with younger audiences, specifically targeting Generation Z and Generation Alpha, by leveraging its more than 25-year legacy in the sport of football.

The ‘Hyundai NEXT Cup Tour’ represents a strategic move for Hyundai Motor as it seeks to extend its brand presence beyond the confines of physical football stadiums and into the digital realm, where many young fans engage with the sport. The event creatively incorporates Hyundai’s strategic vehicle models into a virtual tour spanning ten countries. These vehicles are reimagined within the game as unique football skills, allowing players to experience the brand’s innovative features in a new context.

This collaboration signifies Hyundai Motor’s foray into the tactical football management genre, marking a departure from its traditional partnerships with racing games. By embedding its brand into a game that emphasizes strategic thinking and management, Hyundai aims to resonate with a demographic that values both technology and sportsmanship.