Hyundai Motor extends partnership with Arts Council Korea to support Korean Pavilion at Venice Biennale until 2034

Hyundai Motor has announced the continuation of its partnership with the Arts Council Korea, ensuring the company’s support for the Korean Pavilion at the International Art Exhibition of La Biennale di Venezia through to 2034. This collaboration underscores Hyundai’s commitment to nurturing a sustainable environment for artistic innovation and critical dialogue.

The 61st International Art Exhibition will feature the Korean Pavilion’s presentation titled ‘Liberation Space: Fortress/Nest,’ curated by Binna Choi. The exhibition includes works by artists Goen Choi and Hyeree Ro, who have transformed the Pavilion into a dynamic monument. This installation seeks to redefine the concept of liberation as an ongoing journey, influenced by themes of movement, resilience, protection, and renewal.

Hyundai Motor’s extended partnership with the Arts Council Korea aims to support and promote the arts on a global stage, facilitating opportunities for Korean artists to engage with international audiences. The Pavilion serves as a platform for exploring contemporary issues and showcasing the innovative spirit of Korean art.

The commitment to the Korean Pavilion at La Biennale di Venezia highlights Hyundai’s broader strategy to integrate cultural and artistic endeavors into its corporate philosophy, thereby contributing to cultural exchanges and the global art community.