Hyundai Motor introduces FIFA World Cup 2026 display theme for select vehicles
Hyundai Motor has launched a FIFA World Cup 2026™ display theme for select vehicles, featuring animations of Boston Dynamics’ robots, as part of their ‘Next Starts Now’ campaign.
Hyundai Motor has unveiled an exclusive display theme for the FIFA World Cup 2026™, designed specifically for select vehicle models in Korea, the United States, Canada, and Europe. This initiative is part of Hyundai’s ‘Next Starts Now’ campaign, which aims to connect the excitement of the upcoming FIFA World Cup with the company’s commitment to progress and innovation.
The new display theme features distinctive animations of Boston Dynamics’ Atlas® and Spot® robots, integrating a vision of advanced robotics into the driving experience. This enhancement is available at no cost, highlighting the increasing significance of software-driven, customizable in-vehicle experiences for drivers.