Samsung unveils 2026 AI-powered TV advancements at European tech seminar

Samsung Electronics is currently hosting its 2026 European Tech Seminar in Frankfurt, Germany, from April 15 to 16. The event provides an opportunity for media and industry experts to explore Samsung’s latest AI-driven innovations in televisions, displays, and audio systems before they become available globally.

Celebrating its 15th year, the Tech Seminar gathers leading professionals to witness Samsung’s cutting-edge technology in a practical environment. This year’s focus is on the transformative role of AI in enhancing screen functionality, making it more adaptable, responsive, and applicable to daily life.

Samsung is integrating AI capabilities across all television models in its 2026 lineup, emphasizing its dedication to delivering intelligent and personalized viewing experiences to a broader audience.

Enhancing Usability with Vision AI Companion

The seminar highlights Vision AI Companion (VAC), Samsung’s AI platform designed to make televisions more intuitive and context-aware. VAC acts as an intelligent assistant, allowing users to interact with content more naturally by providing real-time information and supporting everyday tasks like finding recipes or planning trips. This integration elevates the television’s role in the smart home ecosystem.

Samsung’s AI TV series enhances the viewing experience for movies, sports, and gaming through real-time optimization. The AI Upscaling Pro feature improves low-resolution content by sharpening clarity, depth, and contrast. AI Soccer Mode Pro adjusts picture and sound to match the dynamics of live sports, while AI Sound Controller Pro lets users customize audio elements for a more immersive experience.

Advancements in Display Technology

Samsung continues to lead in display innovation with its 2026 offerings. The seminar showcases the latest Micro RGB technology, providing precise color control and deeper contrast for an immersive visual experience. Powered by the Micro RGB AI Engine Pro, the display continually refines color and contrast in real-time, achieving 100% color coverage of BT.2020, which ensures accurate color representation.

The OLED lineup for 2026, including models S99H, S90H, and S85H, caters to various viewing preferences with features like deep blacks, vibrant colors, and elegant design. The flagship S99H model offers a FloatLayer Design and Pantone Validated ArtfulColor for accurate color reproduction. The Glare Free technology in the S90H model enhances viewing comfort by reducing reflections in different lighting conditions.

Expanding into Gaming and Audio

Beyond televisions, Samsung is showcasing its gaming displays and lifestyle audio products. The gaming range includes the Odyssey G6 OLED monitor with a 500Hz refresh rate and the 32-inch Odyssey G8 with 6K resolution, providing exceptional responsiveness and visual clarity.

In audio, Samsung is expanding its lifestyle offerings with Music Studio 7 and Music Studio 5, which combine immersive sound with designs that complement modern living spaces. Music Studio 7 features a 3.1.1-channel configuration with enhanced Q-Symphony, while Music Studio 5 offers powerful audio with AI Dynamic Bass Control for balanced low frequencies.

Commitment to AI Integration

“This year, we are expanding advanced AI across our full lineup, from premium to more accessible models, while embedding Samsung’s distinctive AI capabilities throughout the entire screen experience,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “By bringing innovation to picture quality, sound, and connectivity, we are redefining what users can expect from AI-powered screens.”

Samsung has maintained its position as the world’s leading TV brand for two decades, driven by consistent advancements in picture quality, sound, and connected experiences.