Samsung presents expanded HVAC portfolio at MCE 2026

Samsung Electronics has confirmed its active participation in the Mostra Convegno Expocomfort (MCE) 2026, an eminent international trade fair focusing on heating, ventilation, air conditioning and refrigeration (HVAC+R), renewable energy, and water solutions. The event is scheduled to take place from March 24 to 27 at Fiera Milano in Milan. Samsung is set to unveil a comprehensive array of HVAC innovations catering to residential, commercial, and smart building applications. Notably, this year’s exhibition marks the first joint display with FläktGroup, a leading European HVAC company acquired by Samsung last year.

“Samsung continues to expand its footprint in the HVAC sector, delivering innovative solutions to our customers annually,” stated Sean Lim, Executive Vice President and Head of the Air Solution Business Team for Digital Appliances at Samsung Electronics. “Our participation in MCE 2026 showcases how our approach enhances living standards, and we invite everyone to experience it personally.”

Samsung has structured its booth at MCE 2026 into specific product and service zones, including EHS, WindFree, Chiller, and DVM areas, as well as a SmartThings service zone. This setup is designed to demonstrate how Samsung’s solutions integrate to create a more cohesive and comfortable environment.

At the booth, Samsung is highlighting its new Bespoke AI WindFree Pro air conditioner, featuring an updated design that aligns with contemporary living spaces. This model expands on Samsung’s WindFree technology, offering a wider range of personalized cooling experiences. Central to its design is the Motion Wind system, which employs three blades to create seven airflow patterns, ranging from the high-power Max Wind for rapid cooling to the gentle WindFree for draft-free comfort. Its AI-driven modes, AI Direct Wind and AI Indirect Wind, offer targeted and indirect cooling, respectively.

In the EHS zone, Samsung is promoting an all-in-one heat pump system that combines a single outdoor unit with an indoor unit (EHS ClimateHub) to provide space heating, cooling, and domestic hot water. This system allows for flexible, year-round operation, supporting various combinations of heating and cooling functions. The system’s efficient heat recovery capabilities contribute to a high energy efficiency rating, with a COP of up to 8.2.

Samsung is also presenting a range of commercial HVAC solutions, including DVM systems and chiller options tailored to various building needs. The latest VRF system, DVM S2+, uses R32 refrigerant and features built-in safety measures and AI capabilities to enhance convenience and reduce energy consumption.

Additionally, Samsung is showcasing solutions from FläktGroup, which has strengthened its capabilities in large-scale facilities, such as data centers. FläktGroup’s offerings include air handling units, chilled beams, and other air terminal solutions.

Samsung is also demonstrating how connected services can simplify HVAC management through SmartThings Pro, offering streamlined monitoring and integrated device control to enhance comfort and efficiency.

Samsung remains committed to expanding its global HVAC business through continuous innovation across residential, commercial, and smart building applications. Visitors at MCE 2026 can explore Samsung’s latest products and solutions, engage with representatives, and experience the company’s vision for smarter, more comfortable environments.