Samsung collaborates with BTS for world tour powered by Galaxy technology
Samsung Electronics has partnered with the ‘BTS WORLD TOUR ‘ARIRANG’’ to enhance the concert experience with Galaxy technology, offering fans a more immersive way to engage with the performances.
Samsung Electronics has announced a global partnership with the ‘BTS WORLD TOUR ‘ARIRANG’’, introducing a novel concert experience enhanced by Galaxy mobile technology that aims to bring artists and their audience closer together.
BTS and their fanbase, known as ARMY, have cultivated a cultural movement that unites people through music, emphasizing self-expression and connection. This movement has had a global impact, creating genuine shared experiences, which align with Samsung’s Galaxy brand philosophy. By leveraging music and technology, Samsung and the ‘BTS WORLD TOUR ‘ARIRANG’’ strive to empower individuals to capture and share special moments globally.
“Samsung believes that technology enriches everyday experiences,” stated Stephanie Choi, EVP and Head of the Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Through this collaboration, Galaxy will act as a bridge connecting artists and the audience, allowing people to experience concert moments more profoundly and preserve and share those memories for longer.”
Samsung is transforming the traditional concert experience by enabling the audience to emotionally engage with artists in more immersive ways. The Galaxy S26 Ultra camera, in particular, captures memorable moments from live performances, allowing audiences worldwide to relive and share these experiences, extending the energy and emotion of the concert into their daily lives.
“Fans are at the heart of everything we do, shaping our music and journey together with us,” said Lee Jae-sang, CEO of HYBE. “Through this partnership with Samsung Electronics, we hope fans can experience concerts more vividly and create lasting memories.”
The ‘BTS WORLD TOUR ‘ARIRANG’’ will start in Goyang, South Korea, and proceed to major cities globally through 2027. An exclusive BTS THE CITY ARIRANG SEOUL will take place in Seoul from March 20 to April 19, featuring a variety of Galaxy-powered immersive experiences at key landmarks across the city.
Fans can explore the Galaxy S26 series through interactive activities, including a stamp rally at Samsung’s Gangnam store and creating custom stickers using the Galaxy AI-powered Creative Studio. Participants completing these activities can win prizes, including limited-edition ‘BTS THE CITY ARIRANG SEOUL’ merchandise.
Following Seoul, ‘BTS THE CITY’ will extend to other tour locations. Samsung will accompany the entire ‘BTS THE CITY’ journey, promoting innovation that encourages fans to express themselves, capture important moments, and enhance everyday experiences with Galaxy.