FIFA Museum partners with Hyundai Motor to showcase ‘Legacies of Champions’ at Rockefeller Center during 2026 World Cup
The FIFA Museum and Hyundai Motor are launching an immersive exhibition, ‘Legacies of Champions’, at Rockefeller Center during the FIFA World Cup 2026™, celebrating the sport’s history and cultural impact.
The FIFA Museum has collaborated with Hyundai Motor to unveil an immersive exhibition titled ‘Legacies of Champions’ at New York’s iconic Rockefeller Center. This exhibition is set to coincide with the FIFA World Cup 2026™, offering visitors an engaging experience that delves into the rich history and lasting impact of the world’s most popular sport.
The exhibition aims to celebrate the enduring legacy of football by highlighting significant moments and achievements from past World Cups. It will feature a collection of memorabilia, interactive displays, and multimedia presentations that provide insights into the evolution of the tournament and its influence on global culture. Visitors will have the opportunity to explore the stories of legendary players and teams that have left an indelible mark on the sport.
Hyundai Motor, a long-standing partner of FIFA, plays a pivotal role in bringing this exhibition to life. As a leading automotive company, Hyundai continues to support the development of football worldwide and aims to enhance fan engagement through innovative initiatives like ‘Legacies of Champions’.
The Rockefeller Center, a landmark location in New York City, serves as a fitting venue for this exhibition, offering a central and accessible location for both locals and tourists. The exhibition is expected to attract football enthusiasts and cultural aficionados alike, providing a unique opportunity to connect with the sport’s storied past while celebrating its future.
The ‘Legacies of Champions’ exhibition is part of a broader initiative by the FIFA Museum to expand its reach and share the rich heritage of football with a global audience. By partnering with Hyundai Motor, the museum seeks to create a dynamic and memorable experience for all visitors during the excitement of the FIFA World Cup 2026™.