Exploring space through art: Michael Najjar’s collaboration with Samsung Art Store

Michael Najjar, a renowned German artist and explorer, is merging the realms of terrestrial and cosmic through his innovative work that combines photography, digital construction, and speculative vision. Anticipated to become the first contemporary artist to journey into space aboard Virgin Spaceship Unity (VSS Unity) in 2027, Najjar’s work is a testament to a world sculpted by technology and human ambition. Through his perspective, space emerges as both a visual subject and a tangible frontier, posing profound questions about perception, progress, and the future.

Najjar’s piece “europa” (2016) is currently showcased on Samsung Art TVs as part of the Art Basel Hong Kong 2026 Collection. This work, exclusively available on Samsung Art Store, extends the Art Basel experience beyond the event, unveiling new details through Samsung’s advanced display technology.

In an interview with Samsung Newsroom, Najjar discussed his unique visual language, the concepts behind his work, and the impact art can have in everyday environments.

Najjar’s fascination with space has been a lifelong journey, inspired by science fiction and films such as “2001: A Space Odyssey” and “Blade Runner.” He believes that art and space exploration are intertwined, with his “outer space” series documenting the new era of space exploration driven by private space companies.

Participating in Art Basel Hong Kong, Najjar aims to connect global audiences with ideas transcending borders, situating his work within a broader dialogue about technology and future human civilization.

Najjar emphasizes the importance of physical experiences, such as travel and expeditions, in shaping his artistic process. He collaborates with scientists and undergoes extreme conditions to develop his concepts, which often take over a year to bring from idea to final artwork.

Technology plays a pivotal role in Najjar’s work, both as a medium and a subject. He has witnessed the rapid evolution of technology, from digital photography to the transformative power of artificial intelligence, influencing his artistic practice.

His artwork “europa” is inspired by Jupiter’s moon Europa, believed to have a vast saltwater ocean beneath its icy surface. The piece combines photographs of Iceland’s glacier landscapes with images from the Galileo space probe, reflecting humanity’s quest to explore new worlds.

Through Samsung Art Store, “europa” reaches viewers in their homes, making art accessible and integrated into daily life. Najjar appreciates this accessibility, as it invites unexpected reflection and interaction with art in everyday settings.

Najjar hopes that viewers encountering his work through Samsung Art Store will find the experience as captivating as watching a streaming series, emphasizing the value of art in enriching daily life.