Samsung to present ‘Design is an Act of Love’ exhibition at Milan Design Week 2026

Samsung Electronics has announced its intention to host an exhibition titled “Design is an Act of Love” during Milan Design Week in 2026. The exhibition promises an immersive experience that delves into the human aspect of technology by facilitating a dialogue between pioneering concepts and the latest commercial products.

The exhibition, envisioned as the Samsung Design Open Lab, will serve as a laboratory for exploration, experimentation, and discovery. Samsung aims to engage visitors by demonstrating how innovative ideas evolve and how human-centered, expressive design can transform technology into a more personal, emotional, and meaningful component of daily life.

Visitors in Milan will encounter a snapshot of Samsung’s ongoing journey, offering an early look at how the company is reimagining the integration of technology into everyday experiences. This exhibition will also provide insight into the future direction of Samsung’s design philosophy.

Additionally, as part of the event, Samsung will conduct a Design Talk session in partnership with Dezeen on April 22. This session will focus on sharing insights into the evolving relationship between design and humanity.