Samsung launched its 2025 Bespoke AI home appliance range in India on June 25, 2025, showcasing devices with intuitive intelligent screens, natural conversational interfaces, enhanced Knox security, and deep integration with SmartThings. The lineup spans refrigerators, ovens, washers, and air conditioners. Samsung also introduced Samsung Finance+, a financing solution made specifically for these appliances. This release marks Samsung’s ambition to embed AI capabilities directly into household hardware, turning everyday appliances into smart, conversational companions within a unified ecosystem.