Samsung maintains top spot in global commercial display market for 17th year

Samsung Electronics has announced that it continues to lead the global commercial display market in 2025, marking its 17th consecutive year at the forefront with a 35.2% market share by unit sales, according to research firm Omdia.

Since first securing the top position in the commercial display market in 2009, Samsung has consistently bolstered its leadership in the B2B display sector. In 2025, the company achieved a record in annual sales, shipping over 2.5 million units.

This ongoing success is attributed to Samsung’s dedication to next-generation signage, which integrates advanced display hardware with cloud and AI-based solutions across retail, corporate, education, and hospitality sectors.

Samsung’s B2B display offerings are rooted in product innovation. This year, the company introduced Samsung Spatial Signage, which features impressive 3D content in a sleek 52mm design. The product has already garnered recognition with a CES 2026 Innovation Award in the Enterprise Technology category and an iF Design Award 2026. Samsung aims to expand this lineup with additional sizes in the future.

The Color E-Paper range by Samsung offers ultra-low power signage as an eco-friendly alternative to traditional paper posters. The 13-inch Color E-Paper is the first commercial display to use a bio-resin derived from phytoplankton in its housing. This housing comprises 45% recycled plastic and 10% phytoplankton-based bio-resin, reducing carbon emissions by over 40% compared to conventional petroleum-based plastics. Samsung plans to extend the use of this material across its E-Paper products.

The product range also includes extra-large format displays designed for impactful business environments, such as the 105-inch QPDX-5K, 115-inch QHFX models, and the upcoming 130-inch Micro RGB signage (QPHX model).

Beyond hardware, Samsung aims to maintain its market-leading position by offering integrated experiences through connected devices and solutions. This includes the Samsung VXT platform for remote device management and content operations, along with the new AI Studio app, which simplifies signage-ready video creation from a single product image.

“Seventeen years at the top of the commercial display market is the result of listening to our B2B customers and evolving with them,” stated Hyoung Jae Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “As businesses change, they need technology that is reliable, simple to manage, and ready for what’s next. We’ll continue investing in displays and solutions that help our partners work more efficiently and create better experiences in any space.”

Omdia’s Q4 2025 Public Display Report, based on unit sales, excludes consumer TVs. Carbon emissions calculations are based on the Product Carbon Footprint data of resin production following ISO standards, covering emissions from cradle to gate.